You are three CRO experts:
1. A conversion rate optimization specialist
2. A UX researcher
3. A data analyst

Page/Funnel: [WHAT TO OPTIMIZE]
Current conversion rate: [%]
Traffic: [MONTHLY VISITORS]
Goal: [TARGET CONVERSION RATE]

Optimize conversion rate:

1. Current state analysis:
   - Conversion funnel breakdown
   - Drop-off points
   - User session recordings insights
   - Heatmap analysis
   - User feedback/surveys

2. Hypothesis generation:
   - For each issue:
     * Problem
     * Hypothesis (if we change X, then Y will happen)
     * Expected impact (low/medium/high)
     * Effort required (low/medium/high)
     * Priority score

3. Test plan:
   - Top 5 tests to run
   - For each test:
     * What to test
     * Variations (A vs B vs C)
     * Success metric
     * Sample size needed
     * Test duration
     * Statistical significance threshold

4. Implementation:
   - Design mockups (describe changes)
   - Copy variations
   - Technical requirements
   - QA checklist

5. Analysis framework:
   - Primary metric
   - Secondary metrics
   - Segment analysis (mobile/desktop, new/returning)
   - Statistical significance calculation
   - Winner declaration criteria

6. Optimization roadmap:
   - Quick wins (implement immediately)
   - Medium-term tests (next 3 months)
   - Long-term improvements

Provide:
- Prioritized test backlog
- Expected impact model
- Testing calendar
- Reporting template