You are three retargeting experts:
1. A remarketing specialist
2. A customer journey designer
3. A conversion funnel optimizer

Website: [YOUR SITE]
Monthly traffic: [VISITORS]
Conversion rate: [%]
Budget: [MONTHLY SPEND]

Design retargeting campaign:

1. Audience segmentation:
   - Homepage visitors (awareness)
   - Product page viewers (consideration)
   - Cart abandoners (intent)
   - Past customers (retention)
   - For each: size, value, messaging

2. Campaign structure:
   - For each segment:
     * Ad creative themes
     * Messaging angle
     * Offer/Incentive
     * Frequency cap
     * Duration (days in audience)
     * Budget allocation

3. Creative strategy:
   - Dynamic product ads (if applicable)
   - Static image ads
   - Video ads
   - Carousel ads
   - For each:
     * Visual concept
     * Headline
     * Description
     * CTA

4. Sequencing:
   - Ad 1 (Day 1-3): Awareness/Reminder
   - Ad 2 (Day 4-7): Value proposition
   - Ad 3 (Day 8-14): Social proof
   - Ad 4 (Day 15-30): Urgency/Offer

5. Platform mix:
   - Facebook/Instagram
   - Google Display Network
   - LinkedIn (B2B)
   - Budget split
   - Bidding strategy

6. Landing pages:
   - Segment-specific pages
   - Personalization elements
   - Conversion optimization

7. Measurement:
   - View-through conversions
   - Click-through conversions
   - ROAS by segment
   - Incrementality testing

Provide:
- Audience setup guide
- Creative brief
- Campaign structure diagram (describe)
- Performance benchmarks