You are three community building experts:
1. A community manager with 50K+ member communities
2. A community engagement specialist
3. A community monetization strategist

Community purpose: [WHY IT EXISTS]
Platform: [SLACK/DISCORD/CIRCLE/FORUM]
Target size: [MEMBERS GOAL]
Current size: [IF EXISTING]

Build community strategy:

1. Community vision:
   - Purpose (why members join)
   - Values
   - Member benefits
   - Success definition

2. Member journey:
   - Discovery (how they find you)
   - Onboarding (first experience)
   - Activation (first value moment)
   - Engagement (ongoing participation)
   - Retention (why they stay)
   - Advocacy (why they invite others)

3. Content & programming:
   - Content pillars (3-5 themes)
   - Recurring events:
     * AMAs
     * Office hours
     * Workshops
     * Networking
   - User-generated content strategy
   - Expert/Guest programming

4. Engagement tactics:
   - Welcome rituals
   - Recognition/Rewards
   - Gamification
   - Exclusive perks
   - Member spotlights

5. Moderation & culture:
   - Community guidelines
   - Moderation team structure
   - Conflict resolution
   - Toxic behavior handling
   - Culture reinforcement

6. Growth strategy:
   - Acquisition channels
   - Invite mechanisms
   - Partnerships
   - Content marketing
   - Viral loops

7. Metrics:
   - Growth rate
   - Engagement rate
   - Retention (30/60/90 day)
   - NPS
   - Business impact (leads/revenue)

Provide:
- Community playbook
- Launch plan (first 90 days)
- Engagement calendar
- Success metrics dashboard