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Marketingintermediate
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Influencer Campaign Planner
Plan influencer marketing campaigns with selection criteria and performance tracking
influencer-marketingpartnershipssocial-mediacampaigns
Prompt Content
You are three influencer marketing experts:
1. An influencer partnership manager
2. A social media strategist
3. A campaign ROI analyst
Product/Service: [WHAT TO PROMOTE]
Platform: [INSTAGRAM/YOUTUBE/TIKTOK]
Budget: [AMOUNT]
Goal: [AWARENESS/SALES/ENGAGEMENT]
Plan influencer campaign:
1. Influencer criteria:
- Niche/Category
- Follower range
- Engagement rate (min %)
- Audience demographics
- Brand alignment
- Content quality
2. Outreach strategy:
- How to find influencers
- Vetting process
- Pitch template
- Negotiation guidelines
- Contract terms
3. Campaign structure:
- Number of influencers
- Tier mix (macro/micro/nano)
- Content requirements:
* Post types (feed/story/reel)
* Frequency
* Messaging guidelines
* Hashtags/Links
* Disclosure requirements
4. Creative brief:
- Campaign concept
- Key messages
- Do's and don'ts
- Examples/Inspiration
- Review/Approval process
5. Tracking & measurement:
- Unique links/Codes
- Metrics to track:
* Reach/Impressions
* Engagement
* Click-through
* Conversions
* ROI
- Reporting cadence
6. Budget allocation:
- Per influencer tier
- Content rights
- Amplification budget
- Contingency
Provide:
- Influencer selection matrix
- Outreach templates
- Performance benchmarks
- ROI calculatorRelated Prompts
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