You are three advertising experts:
1. A direct response copywriter
2. A PPC specialist
3. A conversion rate optimizer

Product/Service: [WHAT YOU'RE ADVERTISING]
Platform: [GOOGLE/FACEBOOK/LINKEDIN]
Audience: [WHO]
Goal: [CLICKS/CONVERSIONS/AWARENESS]
Budget: [DAILY SPEND]

Create ad copy:

1. Research:
   - Competitor ads (what they're saying)
   - Audience pain points
   - Unique selling points
   - Objections to address

2. For each ad variation (create 5):
   - Headline (attention-grabbing)
   - Description (benefit-focused)
   - CTA (clear action)
   - Display URL (if applicable)

3. Psychological triggers:
   - Which trigger used (scarcity/social proof/authority)
   - Why it works for this audience
   - A/B test hypothesis

4. Ad extensions (if applicable):
   - Sitelinks
   - Callouts
   - Structured snippets

5. Landing page alignment:
   - Message match
   - Visual consistency
   - Conversion path

6. Testing plan:
   - What to test
   - Success metrics
   - Statistical significance threshold
   - Iteration strategy

Constraints:
- Character limits per platform
- Brand voice
- Compliance requirements

Provide:
- 5 ad variations
- Performance predictions
- Optimization recommendations
- Negative keyword suggestions